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Hello!

MY NAME IS SHELBY RIDER

I am an American fashion designer and artist. Up until recently, I was working at Vince Camuto and Slim Factor brands in NYC. However, I've just moved to upstate New York to pursue my own business. In the coming months, I will be refurbishing an old barn into an art studio and storefront where I can sell my illustrations, greeting cards, and fashion designs.

I received my BFA in fashion design at Virginia Commonwealth University. I also studied at Santa Reparata in Florence, Italy. My focus is in fashion, but I have also worked as a graphic designer, illustrator, photography intern, and assistant art teacher. My work has been exhibited in New York, Oklahoma, Alabama, Virginia, Italy, Qatar, and China.

I specialize in surface techniques utilizing laser cutting, beading, screen-printing, and fabric manipulation.  I love incorporating my fine art background into my pieces, making each garment one of a kind. 

I received an undergraduate research grant at VCU to study sustainability in the fashion industry, and I am taking that information and making more clothing using sustainable practices. 

Message me about collaborations or custom orders!

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CONTACT

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Questions? Collabs? Custom work? 

Message me! Let's talk :) 

Thanks! Message sent.

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Work Experience: 

Head Designer                   Shelby Rider Fashion           Fall 2013-Current

Senior Designer                 Slim Factor                           Spring 2020-Current

Associate Designer            Vince Camuto                      August 2017-2022

Graphic Designer               VCU Graphics Lab               Fall 2012-Spring 2016

Photo Intern                       Funes Photography              Summer 2012

Assistant Art Teacher         ESAC                                   Summers 2008-2010

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